
Content Strategy for the Web, 2nd Edition
Category: Children's Books, Crafts, Hobbies & Home, Education & Teaching
Author: J. S. Cooper
Publisher: Jessica Roux
Published: 2016-04-22
Writer: Robin J. DiAngelo, Jordan Belfort
Language: English, Russian, Korean, Middle English
Format: pdf, epub
Author: J. S. Cooper
Publisher: Jessica Roux
Published: 2016-04-22
Writer: Robin J. DiAngelo, Jordan Belfort
Language: English, Russian, Korean, Middle English
Format: pdf, epub
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Content Strategy for the Web 2nd Ed - When I read the first edition of this book the idea of "content strategy" was new to me, as well as to most readers. Things have changed a good deal in the five years since the original version was published and so rather than simply tack on a couple of additional chapters this book has evolved.
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Content Strategy for the Web: 10 Things You Need to Know - Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.
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Content Strategy for the Web, 2nd Edition: Halvorson, Kristina, - -James Mathewson, Search Strategy and Expertise Lead, IBM. "Content Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn't just keep up: it pushes content strategy in a more
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